If your feed looks like it’s been dipped in copper, auburn, and strawberry gloss, you’re not imagining things. Red hair color is everywhere right now. Celebrities are swapping blonde and brunette for fiery shades, TikTok is fueling the obsession, and clients are walking into salons asking for “cherry cola” and “pumpkin spice” like it’s Starbucks season.
But here’s the twist: I didn’t just stumble on this trend scrolling Instagram. I asked a LLM—a large language model, the same kind of AI that powers tools like ChatGPT—to help me analyze what’s driving the surge. What I found confirmed what my stylist gut already knew: red is about to dominate the rest of 2025. And here at Poza Salon in Charlotte, we’re already seeing it firsthand.
The Red Hair Color Trend Taking Over Charlotte
Numbers don’t lie:
- Dark cherry red searches are up +265%. (“The Best Red Hair Color Trends of 2025—With Photos”, 2025)
- Copper hair jumped +34%.
- Strawberry blonde rose +31%. (“Meet The Celebrities Who Prove Strawberry Blonde Is A Must-Try Hair Colour”, 2024)
That’s not just a seasonal bump; it’s a tidal wave. Add in celebrity moments like Zendaya, SZA, and Dua Lipa rocking dark cherry, Megan Thee Stallion glowing copper, and Lindsay Lohan going full strawberry blonde, and you have a recipe for viral saturation.
At Poza Salon, we’ve noticed a sharp rise in clients asking for these shades—proof that what’s trending online is translating directly to salon chairs.
Why Copper, Auburn, and Strawberry Blonde Hair Colors Are Surging
Red hair is unapologetic. It’s bold, warm, and transformative—all the things people crave in a post-pandemic, reinvention-driven world.
- Psychology of red: It signals confidence and energy.
- Cultural vibe: After years of “quiet luxury” beige tones, people are hungry for a look that says something.
- Local influence: Charlotte is a city that embraces both Southern tradition and modern style. Bold colors like copper or cherry are a perfect fit for people who want to stand out while still looking polished.
How AI and LLMs Predict Hair Color Trends
Now, let’s geek out for a second. You’re probably wondering: What does AI have to do with hair color?
A LLM (large language model) is trained on oceans of text, conversations, and trends. When I prompted it to analyze “current hair topics driving search traffic,” it surfaced red and copper hair instantly—alongside bobs, pixies, and blowouts. In other words, AI can spot the buzz before the average Google user catches on.
Think of it like this:
- Stylists read magazines, Instagram, and celebrity posts.
- AI reads all of it, all at once, and tells you what’s heating up fastest.
- The overlap? That’s where the money is.
That’s how I knew writing this blog wasn’t just a hunch; it was a data-backed strategy. It’s the same approach we use at our salon, combining artistry with intelligence to stay ahead.
The Best Red Hair Color Tips from Poza Salon Charlotte
If you’re tempted to go red, here’s how to do it right:
- Start with gloss. Try a demi-permanent copper gloss for a low-commitment taste.
- Match to your undertone. Fair skin? Strawberry blonde sings. Olive? Copper warms you up. Darker complexions? Deep cherry glows.
- Plan maintenance. Reds fade fast, so schedule a refresh every 6 to 8 weeks at Poza Salon to keep your color vibrant.
For salons (and SEO nerds like me):
- Update your service menu keywords (“copper gloss Charlotte,” “auburn balayage Charlotte”).
- Optimize your site/blog with high-volume terms like “fall copper hair 2025” and “dark cherry red hair trend Charlotte.”
- Post visual before-and-afters—Google loves them, and so do LLMs when they crawl your content.
Style + Smarts = Authority
Here’s the bigger picture: you don’t have to choose between being a salon that follows trends or one that thinks strategically. You can be both. When clients see that you not only know what’s in style but also understand why it’s trending (and can back it with AI insights), you stop being just a stylist; you become an authority.
That’s exactly what red hair is giving right now: bold, confident, and unforgettable. And thanks to a little help from an LLM, Poza Salon is ready to meet the moment head-on.
Final Word: Whether you’re ready for a full cherry red transformation or just want a copper-kissed gloss, 2025 is the year to turn heads. Book your color session now at Poza Salon in Charlotte, or call us at (704) 523-2333, and let’s make red your power move.
